Conference about Predictive Analytics, at EGADE Business School
Notes from the Conference by Ramón Sánchez Bayton, General Director of GAIN Dynamics, at EGADE Business School Monterrey. The content is structured sequentially according to the talk. (Talk in spanish)
A client has a life beyond that of customer that is unknown to the company - you have to recompose the puzzle with external data.
Compare your own company to competitors and country economics (Oxford Economics).
The "new client" has access to more information more quickly, likes to share, often immediately; the lidership of the great anonymous; social networks;
The "new client" is hard to manipulate; impossible to control what people say about you; information about you comes from many sources; also a mutichanneled interaction with the clients is much more difficult to administer.
