Enhancing Enterprise Data Warehouse Reliability Using Master Data Management
Inconsistent data within an enterprise data warehousing (EDW) environment reduces the effectiveness of a business intelligence (BI) capability. The EDW return on investment is eroded through a general lack of trust in its data, leading to delayed decisions, increased reconciliations, and costly errors. An emerging approach to addressing data reliability challenges called master data management (MDM) leverages a unified view of business-critical data...