Noticias y recursos sobre CRM
A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers.
And most of these executives – responsible for the integrated marketing of their organization’s…
Microsoft Corp. today announced a new “Cloud CRM for Less” offer that helps customers of Oracle, Salesforce.com Inc. and SAP switch to the familiar, intelligent and connected experiences delivered by Microsoft Dynamics CRM Online. Building on the momentum of the global launch of Microsoft’s online CRM service in the first half of 2011, Microsoft is extending $150 (U.S.) cash per user seat (minimum of 50 seats per organization) to up to 500 user seats for each eligible customer. 1 This offer provides an opportunity for dramatic cost savings and helps customers realize the benefits from using software and online services that work the way people and organizations work.
When Hunter Douglas, the leading manufacturer of custom-made window products in North America, needed a business solution that it could quickly get up and running to support its superior customer service standards, the company turned to SAP. With the help of SAP Consulting, the SAP CRM rapid-deployment solution was deployed quickly. This fully scalable solution is also completely integrated with Hunter Douglas’ enterprise resource planning (ERP) application SAP® ERP, providing a launch pad for add-on CRM functionality as needed in the future...
Salesforce.com, the enterprise cloud computing (https://www.salesforce.com/cloudcomputing/) company, today announced the success Stratus Technologies, a provider of ultra high availability on its servers, has achieved with salesforce.com as the cornerstone of its IT strategy. The 30-year old company, who prides itself for being at the leading edge of IT, began adopting Salesforce CRM applications in 2004 and is currently leveraging Sales Cloud 2, Service Cloud 2, the Force.com platform and most recently emerged as one of Salesforce Chatter’s early success stories...
Salesforce.com, the enterprise cloud computing (https://www.salesforce.com/cloudcomputing/) company, today announced it has garnered four CRM Market Awards from CRM magazine for the second year in a row. In addition to winning the Sales Force Automation Market Award, salesforce.com took home all three CRM Suite categories, winning the Enterprise Suite CRM, Midmarket Suite CRM and Small-Business Suite CRM Awards. This year’s accolades help to further validate salesforce.com’s leadership in CRM: with last year’s historic sweep, it was the first time in the history of the awards that a company won in all three of the CRM Suite categories for two consecutive years...
IBM and Unica Corporation (NASDAQ: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company in Waltham, Mass., Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns...
Salesforce.com , the enterprise cloud computing (https://www.salesforce.com/cloudcomputing/) company, today announced that Service Cloud 2 has been cited as a Leader in “The Forrester Wave™: CRM Suites Customer Service Solutions, Q3 2010” (Forrester Research, Inc., July, 2010). Service Cloud 2 scored highest among all vendors in the report for its strategy, and ranked high for its usability, time-to-value and product strategy.
According to the Report...
Microsoft Corp. today announced Microsoft Dynamics CRM has garnered recognition as a Leader from two leading independent research firms, Gartner Inc. and Forrester Research Inc. Forrester acknowledged Microsoft Dynamics CRM for offering a flexible customer service solution, earning a Leader position in The Forrester Wave™: CRM Suites Customer Service Solutions, Q3, 2010 (July 2010) report, while Gartner placed it as a Leader in the Magic Quadrant for Sales Force Automation (July 2010) report.
These acknowledgements follow recent placements for Microsoft Dynamics CRM among the Leaders in The Forrester Wave™: CRM Suites for Midsized Organizations, Q2 2010 (June 2010), The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 (June 2010) and the 2010 Magic Quadrant for CRM Customer…
SAN FRANCISCO – June 29, 2010: Salesforce.com, the enterprise cloud computing(https://www.salesforce.com/cloudcomputing/) company, today announced that more than 10,000 of its customers have gone live on the GA release of Chatter in the first week of its availability. Chatter, the industry's first cloud-based enterprise social collaboration application and platform, unleashes the social enterprise and a new way to work for people around the world...
Only half of IBM's survey of Insurance CEOs believe their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment according to a new report by IBM. Sixty-eight percent expect the level of complexity to grow significantly over the next five years, but just 53 percent believe they know how to deal with it successfully. Eighty-two percent of Insurance CEOs cited increased government regulation as a major source of uncertainty in the new economic environment...
