- Log in to post comments
Leading hotel/casino group’s Marketing Department is now using Quiterian Analytics for deeper understanding of customer needs.
Los Angeles, California – March 6, 2012 – Quiterian, the leading European developer of advanced and predictive analytics software for business and non-technical users, today announced that Station Casinos has adopted Quiterian Analytics 3.0 (see guided tour),a Visual Data Mining platform capable of analyzing large volumes of raw data at record-breaking speeds. Selection followed a lengthy evaluation of Business Analytics tools.
Quiterian develops, markets and supports Quiterian Analytics, a self-service and agile Business Intelligence (BI) platform offering Visual Data Mining, advanced and predictive analytic tools for non-technical users. Station Casinos owns and operates 17 hotel and casino properties in the Las Vegas area and manages Aliante Station there.
Jeff Martin, Business Intelligence Director at Station Casinos in Las Vegas manages a complex infrastructure running hotel and gaming applications at Stations, including IBM iSeries, IBM i, Unix and Point of Sale servers. He reports, “Our IT Department wanted to provide additional analytics and data mining tools to support deeper analysis by members of the marketing department. We wanted to open up business analytics and data visualization to non-IT people and other non-technical professionals in Marketing.”
The IT infrastructure at Stations is complex with several servers dedicated to each of their 18 properties. An elaborate Business Intelligence environment uses Teradata for the database and Cognos BI for reporting. “We use Informatica’s PowerCenter and PowerExchange products to integrate all the data from the disparate source systems to the Teradata box,” Martin added.
Martin, “In selecting an analytics tool for Marketing, we reviewed business analytics offerings we liked. Quiterian and their business partner Endowance best met the business contract requirements we were looking for.”
Quiterian Analytics was installed at Station Casinos in December, 2011, using a 3-person team of Quiterian and Endowance training and implementation specialists who took only 5 days to create and install frameworks and train Marketing and IT personnel.
Initial use of Quiterian Analytics for analysts in Marketing includes using it for advanced market segregation and profiling customers. Station’s IT personnel are working with Endowance to build ongoing refresh strategies for data to be analyzed by Quiterian Analytics. Martin, “I have an iSeries RPG programmer that is very experienced and can be quite critical of software products. He was very impressed with the speed of the Quiterian product once our data had been loaded.”
According to Julio Consola, US Channel Manager at Quiteran: “Station Casinos is an excellent enterprise where the Quiterian Analytics solution set can thrive by aiding Marketing to understand the customer and how to identify and strategize on their entertainment needs.”
About Quiterian (www.quiterian.com)
Founded in 2003, Quiterian develops, markets and supports Quiterian Analytics, an advanced and predictive analytics software specially designed for non-technical users that analyzes large volumes of raw data at record breaking speeds. The platform’s simplicity and intuitive interface enables business users to leverage their power without involving IT resources.
Quiterian Analytics was described in Gartner’s Magic Quadrant for BI Platforms 2012: “… easing the use of Data Mining and Statistical Analysis, and thus making these capabilities more broadly available.” Quiterian also designs specific business solutions customized to its customers’ needs regardless of their operating sectors (eCommerce, Telecom, health, financial, insurance, utilities, retail, public transportation, logistics), delivering strategic value, competitiveness and efficiency to its customers’ users.Primary users are Tier-1 and Tier-2 large enterprises managing big data conditions.
Quiterian customers include the leaders in their sectors (Volkswagen, Renault, Vodafone, Telefonica, Bayer, Sanofi, BBVA, Wolters kluver), plus highly advanced government institutions: public transportation, tax-agencies, health and public safety.
The company’s US Headquarters office is in Miami (FL). Corporate headquarters is in Barcelona, Spain. In 2010, Quiterian commenced an international expansion, broadening their reach through their worldwide Quiterian Business Partner Network.
To learn more about Quiterian, visit: www.quiterian.com
About Station Casinos (www.stationcasinos.com)
Founded in 1976, Station Casinos LLC is the leading provider of gaming and entertainment to the residents of Las Vegas, Nevada. The Company’s properties include various amenities, including numerous restaurants, entertainment venues, movie theaters, bowling and convention/banquet space, as well as traditional casino gaming offerings such as video poker, slot machines, table games, bingo and race and sports wagering. The Company owns 17 properties including: Boulder Station, Fiesta Henderson, Fiesta Rancho, Green Valley Ranch, Palace Station, Red Rock Resort, Santa Fe Station, Sunset Station, Texas Station, Days Inn at Wild Wild West and the Wildfire Gaming division that includes Barley’s Brewery, The Greens, Gold Rush, Lake Mead Lounge, Wildfire Casino & Lanes, Wildfire Boulder and Wildfire Rancho. The Company also manages Aliante Station pursuant to a management agreement.
For up-to-the-minute news, connect with Station Casinos on Facebook or follow on twitter @stationcasinos.
About Endowance Solutions (www.endowance.com)
Endowance Solutions proven best practices, experienced consultants, and commitment to excellence reduce the risk when implementing a new solution for their customers. All their consultants have a business background and have worked in their fields of expertise for over 10 years. The company has a proven track record for delivering business solutions on time and within budget.
Headquartered in the San Francisco Bay Area, the company covers the North America territory. Their strategy is to have local teams in major cities across the US. Reach Endowance at 2603 Camino Ramon, Suite 250, San Ramon, CA 94583, phone 877-ENDOW-IT (1-877-363-6948), www.endowance.com.
