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Agile software development effectively implements a simple concept: if you want to know what your customer thinks about the project’s direction, just ask the customer. The incremental model of software development allows avoiding assumptions when it comes to making critical decisions. The simple yet elegant solution has become so popular that 71% of companies use Agile in one way or another. Please read the article When Running in Circles Isn’t Such a Bad Idea. The Benefits of Agile Software Development to know about main agile development models and their benefits.