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Oracle Eloqua Marketing Automation enables you to create closed-loop sales and marketing activities and manage multi-channel B2B marketing campaigns to nurture lead relationships at every stage of the buying process.
The Oracle Eloqua Marketing Automation cloud solution offers campaign design, advanced lead qualification, real-time firmographic data and integrated sales tools.
IBM Cloud Pak for Data is a cloud-based data management solution that enables you to manage, secure and analyze data in one place and manage the entire data lifecycle.
It integrates with a wide range of applications, including SAP and Oracle databases, as well as open source databases such as MySQL and PostgreSQL.
Key features of IBM Cloud Pak for Data include:
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A single platform with a unified user experience for creating, managing and securing data.
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Enhanced security through encryption at rest and in motion, as well as role-based access control.
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A unified dashboard that provides a view of all data sources for easy management from one place.
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Access to data from anywhere, on any device.
The product also supports a variety of cloud storage platforms, including Microsoft Azure, Amazon S3/S4 and IBM Storwize V7000.
