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Zoho CRM is a Customer Relationship Management software used in SaaS mode. It is a Cloud application, easy to configure and use, and pay by monthly subscription. The price of the Zoho CRM subscription is per user, and the fee depends on the mode of use, or the functionalities that are used.
There is a free subscription with no time limit for 3 users that is perfectly functional as a basic CRM in Cloud mode. For small organisations this free version may be sufficient, and the functionality can always be extended if necessary...
Power BI is Microsoft's solution for data analysis, which falls into the category of self-service Business Intelligence. It is suitable for the business user who wants to perform their own analyses, independently of the IT department, and share them with other members of the organisation...
IBM Cognos Analytics is IBM's self-service analytics tool, which allows the business user to create their own departmental and enterprise reports and dashboards in a guided way, from a web environment, and to share them also over the web...