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Constant Contact is an email marketing and marketing automation software that provides small businesses and organizations with a comprehensive range of tools to enhance their online presence and increase their marketing reach.
With an intuitive interface and drag-and-drop assistant, creating attractive and effective emails is easy. It also offers list segmentation options, workflow automation, integration with popular applications, and detailed result tracking.
Pega's process automation platform, available both in the cloud and for installation on a web server (based on JAVA) and databases from different vendors, offers RPA (Robot Process Automation), Case Management and BPM (Business Process Management) capabilities, and low-code application development.
The main areas covered by Pega's solutions are:
- Customer Engagement (Pega Customer Decision Hub)
- Decision engine with Artificial Intelligence technology
- Customer Service (Pega Customer Service)
- Solutions with real-time AI capabilities and desktop automation to simplify service.
- Sales Automation (Pega Sales Automations)
- Sales automation with AI technology.
- Customer attraction and onboarding, with Pega Client Lifecycle and Pega Know Your Customer.
Marketo Engage is a complete solution for B2B and opportunity management marketers who want to transform customer experiences by interacting at all stages of complex buying journeys.
By natively supporting both on-demand and account-based marketing strategies, Marketo Engage brings together the efforts of marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across all channels, from acquisition to promotion.
Marketo Engage is part of Adobe Experience Cloud, a complete solution for B2B customer experience management.
