Quiterian Integrates Social Media Data Analysis into their Customer Analytics Solution
The European software developer will help organizations obtain predictive insights by easily integrating social media data with information from other sources
Miami, Florida -- February 16, 2012. – Quiterian, the leading European developer of advanced and predictive analytics software for business and non-technical users announces that their “Customer Analytics” Solution providing consumer behavior knowledge now integrates data from social media (Facebook, LinkedIn, Twitter) at record breaking speeds.
Quiterian Analytics, a self-service and agile platform that integrates data from multiple sources (social media, web, CRM, ERP, campaigns, emailing), is specially designed for non-expert users that want to make faster and better decisions based on consumer behavior knowledge. Through advanced and predictive analytics techniques, Quiterian identifies patterns and profiles of the most profitable customers, performs smart segmentations and executes automated marketing campaigns with customized offers, all with total independence from the IT department.