This Combination Creates the Most Comprehensive Web Experience Management Solution

Oracle today announced that it is has entered into an agreement to acquire FatWire Software (FatWire), a leading provider of web experience management solutions.

Web experience management enables organizations to build and deploy a targeted and interactive online presence that optimizes the interactions companies have with their customers.

Increasingly, more companies have come to rely on their web sites as the most important channel for communication, marketing, customer engagement and commerce.

FatWire’s proven solutions provide organizations with the ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.