CPM Factory Brings Quiterian Analytics to the Dutch Market

Quiterian spreads its Business Partner Network in Europe through a strategic alliance with the Dutch company CPM Factory that specializes in Corporate Performance Management and Business Intelligence

Barcelona, March 8, 2012. - Quiterian, the developer of the self-service and agile Business Analytics platform Quiterian Analytics, announces a partnership with CPM Factory. With more than ten years of experience in Corporate Performance Management, Business Intelligence, Data Warehousing and Data Mining, the Dutch company joins the Quiterian Business Partner Network made up of a worldwide group of distributors specializing in Business Intelligence and Data Mining. As a result of this agreement, CPM Factory will distribute Quiterian Analytics in its area of market influence.

Quiterian Integrates Social Media Data Analysis into their Customer Analytics Solution

The European software developer will help organizations obtain predictive insights by easily integrating social media data with information from other sources  

Miami, Florida -- February 16, 2012. – Quiterian, the leading European developer of advanced and predictive analytics software for business and non-technical users announces that their “Customer Analytics” Solution providing consumer behavior knowledge now integrates data from social media (Facebook, LinkedIn, Twitter) at record breaking speeds.

Quiterian Analytics, a self-service and agile platform that integrates data from multiple sources (social media, web, CRM, ERP, campaigns, emailing), is specially designed for non-expert users that want to make faster and better decisions based on consumer behavior knowledge. Through advanced and predictive analytics techniques, Quiterian identifies patterns and profiles of the most profitable customers, performs smart segmentations and executes automated marketing campaigns with customized offers, all with total independence from the IT department.   

BI and General Management

This article is the first of a total of three that we are going to publish from LITEBI, each one will be part of a Whitepaper focused on the effects and contributions of Business Intelligence to the company from the point of view of the CEO. 

 

What is Business Intelligence?

Wikipedia gives us the following definition on this concept:
“Computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes”

In other words, software tools that enable that all the information of a company (sales, purchases, financial information, production, marketing, etc.) “flows” in an organized way through the business, reaching the right person, at the right time. To this, in LITEBI we would also note that achieving Intelligence needs full-featured and integrated tools to manage and optimize the performance of the company as a whole and to align it with the business strategy.

A tool with all these characteristics makes things easier for those in charge of the decision making in each department: a CFO, a Sales Manager, a CEO or a Controller.

New IBM Global Study Reveals Midmarket CIOs Look to Business Analytics to Drive Innovation and Growth

A new global study of Chief Information Officers (CIOs) by IBM reveals that the top strategic technology investment over the next five years at outperforming midsize organizations is business analytics, with cloud computing emerging as the fastest growing technology area for CIOs.