AI copywriting tools use artificial intelligence to generate written content for marketing purposes, including blog posts, social media updates, and product descriptions. Here's how they generally work:
- You input a prompt that instructs the tool on what to create.
- The tool uses generative AI technology to fulfill your request (usually within seconds).
- You review the text to ensure it meets quality standards before publishing.
Using AI for copywriting allows you to produce high-quality content more quickly. There are tools available to suit different budgets, needs, and preferences.
Here are nine of the best AI copywriting tools for 2024
AI Writing Assistant
The AI Writing Assistant app offers over 70 content writing tools, enabling you to create blog articles, press releases, email newsletters, social media captions, review responses, meta descriptions, and more.
After selecting a tool, you fill out a simple yet specialized form to create your prompt. This gives you greater control over the resulting content and ensures the AI has everything it needs to produce high-quality output. The tool generates content in seconds, offering multiple copy options or allowing manual edits with useful feedback.
Best for: A wide range of marketing content
Pricing: $25/month
ContentShake AI
ContentShake AI provides everything needed to create SEO-optimized articles tailored to your brand. By describing your business and specifying your target audience, the tool generates a list of relevant topics. You can then choose a topic and refine your AI prompt to enhance the content further, ensuring it ranks highly in search results.
Best for: SEO-friendly articles
Pricing: $60/month
Social Content AI
Social Content AI generates content for platforms like Facebook, Instagram, LinkedIn, Google Business Profile, and Pinterest. By entering your URL and business description, the tool offers various social content ideas. You can select and customize these ideas to match your target platform, tone of voice, and post type, even generating AI art or designs in the ideal size for your chosen platform.
Best for: Social media content (text and images)
Pricing: $29.99/month
Jasper
Jasper is an AI copywriting software with templates for over 50 use cases. Pro and Business plans provide access to Jasper Campaigns, which allow you to create multiple assets from a single brief, ensuring consistency across your marketing efforts. You can teach Jasper about your business to ensure the generated content matches your brand voice and contains accurate information.
Best for: Multi-asset marketing campaigns
Pricing plans: Creator ($49/month*), Pro ($69/month*), Business (custom pricing)
Copy.ai
Copy.ai is a go-to-market platform that helps teams launch products and services. The platform’s AI tools enable you to create, repurpose, refresh, and localize content, making it easier to adapt existing content for different purposes and platforms.
Best for: Go-to-market content
Pricing plans: Free ($0/month), Starter ($49/month*), Advanced ($249/month*)
Rytr
Rytr allows you to create over 40 types of content, all designed to mirror your brand voice. The tool analyzes different writing samples to learn your writing styles and applies these styles to your AI-generated content, ensuring consistency with your brand’s tone.
Best for: Content tailored to your tone of voice
Pricing plans: Free ($0/month), Unlimited ($9/month*), Premium ($29/month*)
Writesonic
Writesonic is an AI tool that can browse the web to access the latest information and conduct research. It cites its sources within your content, helping build trust with readers, and can automate internal linking to improve SEO and user engagement.
Best for: Up-to-date, well-researched content
Pricing plans: Free ($0/month), Chatsonic ($15/month*), Individual ($20/month*), Standard ($99/month*)
QuillBot
QuillBot is one of the best free AI copywriting tools for creating and improving content. It offers several functions, including paraphrasing, grammar checking, plagiarism detection, AI detection, summarizing, citation generation, translation, and more.
Best for: Improving your own content
Pricing plans: Free ($0/month) or Premium ($99.96/year)
Anyword
Anyword is an AI tool designed for enterprise marketing teams, assisting with demand generation, product marketing, social media, content marketing, email marketing, and operations. Its "Copy Intelligence" feature allows you to monitor the performance of published content and discover opportunities for improvement.
Best for: Enterprise marketing
Pricing plans: Starter ($49/month*), Data-Driven ($99/month*), Business ($499/month*), Enterprise (custom pricing)
These tools are available through Semrush and offer a free seven-day trial. Create your free Semrush account to get started and discover how AI copywriting can benefit your business.
