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Marketo Engage is a complete solution for B2B and opportunity management marketers who want to transform customer experiences by interacting at all stages of complex buying journeys.
By natively supporting both on-demand and account-based marketing strategies, Marketo Engage brings together the efforts of marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across all channels, from acquisition to promotion.
Marketo Engage is part of Adobe Experience Cloud, a complete solution for B2B customer experience management.
IBM Watson Analytics is a data visualisation and predictive analytics service that uses artificial intelligence techniques to enable rapid, autonomous discovery of patterns and meaning in data.
With guided data discovery, automated predictive analytics and cognitive capabilities such as natural language dialogue, Watson Analytics allows you to 'converse' with data and get understandable answers...