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Marketo Engage is a complete solution for B2B and opportunity management marketers who want to transform customer experiences by interacting at all stages of complex buying journeys.
By natively supporting both on-demand and account-based marketing strategies, Marketo Engage brings together the efforts of marketing and sales to orchestrate personalised experiences, optimise content and measure business impact across all channels, from acquisition to promotion.
Marketo Engage is part of Adobe Experience Cloud, a complete solution for B2B customer experience management.
Mailchimp is an email marketing software that offers a wide range of tools and features to help businesses create and send effective emails.
Some of its functionalities include creating personalized and attractive emails, managing subscriber lists, automating emails, and integrating with various platforms...
Zoho CRM is a Customer Relationship Management software used in SaaS mode. It is a Cloud application, easy to configure and use, and pay by monthly subscription. The price of the Zoho CRM subscription is per user, and the fee depends on the mode of use, or the functionalities that are used.
There is a free subscription with no time limit for 3 users that is perfectly functional as a basic CRM in Cloud mode. For small organisations this free version may be sufficient, and the functionality can always be extended if necessary...