Power BI is Microsoft's solution for data analysis, which falls into the category of self-service Business Intelligence. It is suitable for the business user who wants to perform their own analyses, independently of the IT department, and share them with other members of the organization...

Salesforce is a cloud-based CRM platform that can provide company departments such as marketing, sales, customer service or e-commerce with a unified view of their customers on an integrated platform...

Looker, Google's main Business Intelligence tool, integrates a flexible semantic layer based on LookML to model data directly in the database. It allows connection to multiple sources, facilitating the creation of interactive dashboards and customized reports. In addition, it optimizes governance and metrics consistency, promoting collaborative and self-service analysis in real time...