Most companies have a wealth of user data at their fingertips. This data can provide insights to inform marketing strategies, boost customer satisfaction, retain and attract customers. The key, however, lies in the way marketers collect, analyze, and leverage that data to reach desired goals. Marketing analytics enables marketers to gain actionable insights that drive results.
This article reviews the basic concepts of marketing analytics, including best practices and tools..

In a world where organizations of all sizes gather vast quantities of data every single day, there is a real need to get insights from these huge data sets that drive better business decisions. After all, what is the point of collecting data from disparate sources if your business doesn’t get some benefit from all that information?

However, traditional database software cannot process and analyze such voluminous, complex data sets. This is, in essence, the problem that big data analytics solves, by providing powerful systems that can process and get insights from large data sets..

This article describes how CoolaData implemented Druid to provide a real time infrastructure for its behavioral analytics platform, and discusses some benefits and limitations of Druid..

Written by Yair Harel, Senior Software Architect at CoolaData