Informe principal de Semrush para un dominio

SEMrush main report for domain Carlos Mon, 03/02/2015 - 15:26

The main report domain SEMrush runs to enter a domain in the search box on the application, at the top of the screen. Anter pressing the search button is important to ensure that the local database search engine on who wishes to obtain the data is selected. In this case, as we are interested in data from Google Spain, in the same search engine select the 'ES'.

Main Report SEMRush

This report shows a dashboard with the main results SEM, SEO, keywords and backlinks that concern all pages of the domain entered in this case qlik.com.

The top of the dashboard shows the summary of the main indicators, and distribution graphs and trends, and clicking on parts of these graphs, such as text, graphics or numbers portions of accessing reports detail of the part on which was pressed.

Under the graphic, the first results of the most important reports are shown, they are sections of TOP 5 with the top 5 organic keywords, the top 5 competitors in organic search, the top 5 keywords in Adwords ads, the top 5 competitors in advertisements, and major announcements.

In each of these sections it has a button to export to export all data in the report (the TOP 5 are displayed, but in exporting all included) in a file in Excel or CSV format, and a link to the Report full, which displays the detail report with all details of the selected section. The keywords, domains, and some indicators of these sections also give access to detailed reports on the linked part.

From the menu on the left side of the screen you can also access the various reports of detail, or return to the main report. We explain below the main reports SEMrush detail.

Full report of organic Keywords

This report shows all keywords with which any domain page has positioned itself among the top 20 (in the first two pages) of the Google search results for the selected country.

For each keyword, in the various columns of the result table the following information is displayed:

Position in search results
Monthly volume of searches for the keyword
CPC ad clicks means by that word
Url of the indexed page
Estimated percentage of traffic that is bringing the domain to the total of organic traffic
Percentage of estimated cost would get those visitors ads adwords
Advertisers competence indicator End
Number of pages of results obtained for search
Small trend graph search in the last year estimated
Access SERP page in which the term appears
More recently they have been updated data to the keyword.

The results table can be sorted according to any of the indicators just click on the title of the indicator, and since each keyword can access a full report for that word. From the URL also accessed directly report URL.

Adwords Keywords full report

This report shows the keywords with which Adwords ads to any page of the domain are purchased.

In the results table the same information indicators are shown in the previous report, but in reference to these keywords in Adwords. Besides an Ad column, if the mouse goes above shows the ad associated with that keyword, and other 'Block' column, which graphically depicts the scene of the sponsored listings where your ad is shown (above, is included in the side ..), and if you click on the icon leads to the search results page showing your ad in the space of sponsored ads.

The column position, rather than indicating the position within the organic results for the keyword as in the previous report, indicates the position of the ad within the sponsored search results.

Report Competitors in organic search

This report displays information about the domains that have common keywords dominance report positioned among the top 20 organic search the selected search engine, in this case Google.es.

The results table displays the following information about each competitor domain:

Domain: Domain competitor, linked to the general report by domain.
Competition level: Level Indicator competition, opportunity management
Common Keywords: Number of keywords in common, with direct access to report details of these keywords
(Search) Keywords: Total number of keywords that the domain of competition has indexed in the first 20 search results, with direct access to report details of these keywords.
Traffic (browser): Traffic estimated that competition receives from searches of the above keywords (those indexed in the TOP 20 of Google's SERP)
Price traffic (browser): Estimated price it would cost to pay on ads from Adwords for traffic previous indicator
Keywords (Ads): Number of keywords positioned in the TOP 20 sponsored results for which the domain of competition is being advertised on Adwords.

On the list of competitors, usually the most relevant are usually found from early position, as there are very important domains that are indexed million keywords, such as Wikipedia, Youtube or Alexa and, therefore, can have a significant number Keyword shared with the analyzed domain, and usually appear at the top of the report.

Competitors Report on Adwords

This report displays information domains with common keywords with the domain of the report positioned in the top 20 places of sponsored search Google

The results table displays the following information about each domain competitor ads:

Domain Marketplace competitor in Adwords, linked to the general report by domain.
Competition level: Level Indicator competition, opportunity management
Common Keywords: Number Adwords keyword in common, with direct access to detail report Adwords keywords for these keywords, which can also be viewed ads.
Keywords (Ads): Total number of keywords that the domain of competition has indexed in the first 20 Sponsored search with direct access to the detail report Adwords words for these keywords results.
Traffic (browser): Estimated number of visitors per month competition sponsored receives from the previous search keyword ads
Price traffic (browser): Monthly Estimated amount of Adwords ads that the competitor is paying for the keyword.
(Search) Keywords: Number of keywords positioned in the Top 20 organic search results in the domain of competition.

General Report of Adwords ads

This report shows a filling grid with text ads Adwords analyzed domain. Each ad appears as displayed in sponsored search results. The number of keywords associated with each listing is also reported.

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