IBM ha anunciado que NECK & NECK, minorista de ropa infantil con más de 200 tiendas repartidas por nueve países europeos, está utilizando el software de análisis predictivo de IBM para maximizar la relación con sus clientes y mejorar su negocio global. Utilizando Análisis Predictivo de IBM, NECK & NECK ha mejorado eficazmente su objetivo de promoción de ventas, incrementando las tasas de respuesta de campañas en más de un 25 por ciento y ha aumentado en un año el promedio de compras de los consumidores en un 15 por ciento..

Leading Software Providers to Co-Innovate to Mobilize SAP® Business Suite 7 for Millions of Mobile Device Users Worldwide

La adquisición pretende acelerar la difusión de las soluciones de SAP en plataformas móviles, y ayudar a las compañias a gestionar y analizar la Informacion y Procesos de Negocio a través de diferentes dispositivos

SAP and Sybase today announced that SAP’s subsidiary, SAP America, Inc., has signed a definitive merger agreement to acquire Sybase, Inc., in a transaction that will bring the two information technology (IT) leaders together to enable companies to become better-run “unwired enterprises.” As a result of this transaction, customers will be able to better harness today’s explosion of data and deliver information and insight in real time to business consumers wherever they work so they can make faster, more informed decisions. Companies will benefit from greater productivity, speed and agility to help their businesses grow. Under the terms and conditions of the merger agreement, SAP America, Inc., will make an all cash tender offer for all of the outstanding shares of Sybase common stock at $65.00 per share, representing an enterprise value of approximately $5.8 billion.

The per share purchase price represents a 44% premium over the three-month average stock price of Sybase. The transaction will be funded from SAP’s cash on hand and a €2.75 billion loan facility arranged and underwritten by Barclays Capital and Deutsche Bank..