http://www.dataprix.com/en/datacleansing The taxonomy view with a depth of 0. en http://www.dataprix.com/en/case-study-business-intelligence-applied-bank <p>In these slides the case of study of a bank appears that considers the necessity of a greater knowledge of its clients to be able to define its strategies of business suitably. Thanks to the use of tools of Business Intelligence, in particular of Data Warehouse and Data Mining, and to the definition of clear objectives of business, this bank could analyze the behavior of its clients, segment them, make decisions estrat&eacute; gicas based on this behavior, to make predictions and to analyze the results of the application of these decisions, being valued therefore the return of the investment. The presentation is structured in the following sections: - The economy of the business and the management of clients - Modelamiento of value - Modelamiento of potential - Segmentation - Modelamiento of desertion - pr&eacute;cticas Applications - Results</p> <div id="__ss_48970" style="width: 425px; text-align: left;"><object height="355" width="425" style="margin: 0px;"></p> <param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=caso-de-estudio-banca-14898" /> <param name="allowFullScreen" value="true" /> <param name="allowScriptAccess" value="always" /><embed height="355" width="425" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" src="http://static.slideshare.net/swf/ssplayer2.swf?doc=caso-de-estudio-banca-14898"></embed></object></p> <div style="font-size: 11px; padding-top: 2px; font-family: tahoma,arial; height: 26px;"><a href="http://www.slideshare.net/?src=embed" rel="nofollow"><img style="border: 0px none ; margin-bottom: -5px;" alt="SlideShare" src="http://static.slideshare.net/swf/logo_embd.png" /></a> | <a title="View 'Caso de Estudio - Banca' on SlideShare" href="http://www.slideshare.net/customersforever/caso-de-estudio-banca" rel="nofollow">View</a> | <a href="http://www.slideshare.net/upload" rel="nofollow">Upload your own</a></div> </div> <p>&nbsp;</p> http://www.dataprix.com/en/case-study-business-intelligence-applied-bank#comments Knowledge Management Business Intelligence Limpieza de datos Calidad de datos Agregación Evaluación de modelos Minería de datos Thu, 18 Sep 2008 14:49:06 +0200 carlos 278 at http://www.dataprix.com